The St. Regis Bangkok announces three new key executive appointments to the team in Sales & Marketing, Food & Beverage and Human Resources, effective immediately.

Sam Chia, Carl Chapman, Boonyanoot Kongrod

Bangkok, Thailand – 15th May 2018 – The St. Regis Bangkok announces the appointment of their newest senior team members, to three key executive positions namely, Director of Sales & Marketing, Director of Food & Beverage and Director of Human Resources.

“I am delighted to welcome these three seasoned leaders to our St. Regis Bangkok family and am looking forward to them guiding their respective teams at our property, one of the region’s finest hotels, to even greater future success. All three of them bring a wealth of experience from different parts of the globe with them and I am confident that they will play an important role in further strengthening our focus on delivering consistently high service standards and market leading return” commented Klaus Christandl, General Manager of The St. Regis Bangkok.

Sam Chia joins The St. Regis Bangkok as its Director of Sales & Marketing. No stranger to the St. Regis brand, Sam was most recently leading the Sales, Events and Marketing Communications efforts at The St. Regis Singapore and has been instrumental in driving the hotel to outperform revenue expectations and garnering international awards and accolades over the past years.

Sam has a wealth of experience in the luxury hospitality industry that includes being part of the pre-opening team at Capella Singapore, the Regional Sales team of Banyan Tree Hotels & Resorts, and a prior role as Assistant Vice President – Business Development at Capella Hotel Group Asia.

Outside work, Sam enjoys spending time with his wife Michelle and their two adorable children, Alison and Lucas, and looks forward to discovering Bangkok’s thriving local food scene.


Carl Chapman, a seasoned international hotelier from the UK, has joined the team as Director of Food & Beverage. With over two decades of experience with luxury hotels and resorts from the United Kingdom to Canada and Dubai, Carl has worked with some of the most renowned names at the highest echelons of hospitality, including Claridge’s and The Savoy, in London. With an impressive collection of next-level skills, he arrives at The St. Regis Bangkok from Dukes Dubai.

Thai national, Ms. Boonyanoot Kongrod is on board as the new Director of Human Resources. With more than 20 years of hospitality experience, Boonyanoot is also a veteran of Starwood Hotels and Resorts and subsequently with Marriott International here in Thailand. Most recently, she worked as Human Resources Service Manager with Marriott International Area Office, based in Bangkok.

Together with their colleagues at The St. Regis Bangkok, Sam, Carl and Boonyanoot will continue to strengthen the overall team, with their unique sets of attributes and backgrounds.


About The St. Regis Bangkok

Located on the prestigious Rajadamri Road, in the heart of the city, The St. Regis Bangkok is situated in the heart of the city’s key commercial corridor, among worldwide corporate offices, magnificent high-end shopping and Lumpini Park. The St. Regis Bangkok offers 229 guest rooms, including 51 suites, The Owner’s Penthouse, 4-Bedroom residences and 53 residential units with the renowned St. Regis Butler Service offering unparalleled personal attention to every guest at any hour. Epicurean experiences abound at The St. Regis Bangkok with a wide range of dining venues and bars including VIU, which boasts a spectacular view; Jojo, for an authentic Italian culinary experience; The Lounge, for an intimate social gathering or business meeting; The Drawing Room, offering the celebrated afternoon tea; The St. Regis Bar and Decanter wine bar. Exquisite design, commanding views, meticulous attention to detail and uncompromising St. Regis services and amenities will ensure an exceptional stay at the most exclusive address in Bangkok. For reservations and more information, please visit Connect with The St. Regis Bangkok on Facebook, Instagram, and Twitter.


About St. Regis Hotels & Resorts

Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at nearly 40 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. The ultra-luxury brand is set to expand its legacy to 50 hotels by 2018. For more information and new openings, visit or follow Twitter, Instagram and Facebook. St. Regis is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®, in which members can link accounts with Marriott Rewards® and The Ritz-Carlton Rewards® for instant elite status matching and unlimited points transfer.

Suchana Sasivongbhakdi
Director of Marketing Communications
T: +66 (0) 2 207 7737 

Jittrawadee Tangtrakul
Associate Director of Marketing Communications 
T: +66 (0) 2 207 7799

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